In marketing, the importance of learning the “language” of your customers means more than you might think. It is a vast encompassing series of intersections that could make your head spin. Thankfully, you’re in good hands with us.
Let’s make this navigation a bit easier, with our list of signals and road flares to better guide you down that road to success.
Training and Hiring Effective Marketers
There’s more to marketing than a piece of paper completed at a college or even a resume. Understanding of varying sorts can give you an edge when responding to your customer base. Confused? It’s ok. We’re going to explain.
Did you know there is a yearly conference called the Twitter 140 Characters Conference? This annual conference, hosted by Jeff Pulver, runs with the word “character.”
On Twitter, you have the opportunity to write status and message updates with 140 characters. The conference, however, is about more than just the word count.
The word “character” refers to an anecdotal reference toward the people that possess it. It takes character to write effectively on Twitter. The conference focuses on how both words and people are characters on Twitter and it highlights several different people who are utilizing the service in unique or standout ways.
Take an example from Jet Blue. A customer tweeted, “I just travelled across the country without getting dysentery. Thanks, Jet Blue!”
A Jet Blue employee who had an extra bit of knowledge and character injected it into the customer experience. In this case, it was the pop culture knowledge of the game “Oregon Trail” which netted the witty banter to engage this customer.
Let’s look at his reply: “@Robotube: We have unlimited snacks onboard, but when you shoot a buffalo, you still only get 200 pounds of meat.” This injection of personality or character elicited further response from the customer raving about Jet Blue. Characters written by characters get engagements.
Research and Educate
Customers want to know that you do the research and education needed in order to best serve them. This may include writing articles about what is going on in their particular field of interest or something beyond that. Do your research and give them what they desire. Education is a powerful tool. Don’t forget to use it.
Know the Power of Chats
Did you know that you could easily start your own conversations with free tools online? Have a Twitter account for your company? Start a Twitter chat.
Twitter chats get attention from a variety of audiences–from entertainment to marketing to fashion and several categories in between. Take advantage of this! Twitter chats are not only a forum with built-in engagements but a place to build a community.
Community Building Blocks
Using forums such as Twitter helps build your company by promoting conversation, which is always a great thing. Using tools like Twitter and providing helpful links and other resources to educate your customers are huge points in making your community great.
Respond Fast and Often
Some of the best online customer service programs are ones that are on the ball with responses. Take Media Temple for example: They have a dedicated team for social networking that will assist customers and respond within moments of their inquiries.
A company that has a rapid and fast response rate is one that gets noticed and talked about–something you most definitely want in your corner. Respond fast to your customers and watch them be disarmed almost instantly, regardless if their reason for communicating was bad or good.
Do Not Hide from Bad Reviews
Hiding from a bad review or comment will not only make you look bad, it will also give your customers a bad taste. Customers will not only talk about the bad experience, they will also talk about the way it was handled.
Handle your bad reviews by confronting them as peacefully and proactively as possible. Do not hide reviews or delete comments. Face your fears, even in the worst circumstances.
If you’re looking for more information on effective customer communication, you can check out more here. Our site includes several different ways to navigate the marketing field and get great results from customers.
Most businesses put a lot of time, effort, and money into making sure their website looks great, is easy to navigate, and includes all the essential information any visitor would ever need to connect with the products, information, or services they want.
But, unfortunately, a majority of web users today aren’t using laptops or desktop computers to access the internet: They are using their mobile devices. And the kind of big, clunky websites that are designed to be viewed on a PC or laptop usually can’t be viewed and/or navigated very easily on a smart phone or tablet.
Your Customers May Already Be Clicking Off
So, if your website isn’t mobile-optimized, you could be turning away more customers than you are attracting. Mobile customers are very impatient and are less likely to stick with a website if it takes more than three seconds to load.
And if your shopping cart isn’t optimized for mobile devices, about three out of 10 customers will abandon your website in mid-purchase. Can you afford to let that many paying customers walk out your door?
Yet, mobile customers are generally more attractive than desktop web surfers because they tend to be more impulsive in their buying and spend more money per purchase than customers do on websites aimed at desktop users.
Try this experiment to see how mobile-friendly your website is: Pull out your smart phone or tablet right now and go to your web page. Does it load in less than three seconds? Is your eye instantly drawn to the primary selling points or message? Is your content easy to read and the site itself simple to navigate?
If you answered “no” to any of these questions, you may need to optimize your mobile site and capture the customers and sales you have been losing.
Mobile devices like smart phones and tablets are less powerful and use a different kind of operating system than PCs and laptops. To make your website load faster and offer more versatility, you may need to make sure your website includes these technical attributes:
• It uses a preferred markup language, such as WAP/WML rather than HTML.
• It can be navigated using a touch screen keyboard.
• Screen dimensions and rotation support are enabled.
• Browser capabilities include scaling, Flash, and AJAX support.
• It uses the appropriate network data speed: 3G, 4G, or 5G.
• It is optimized for mobile operating systems, such as Apple iOS, Android, or Windows Phone Mobile.
One thing that all mobile devices have in common is that their screens are smaller than those of laptops or PCs, especially on smart phones, the most widely used type of mobile device among mobile-based web users. This means you have a much smaller canvas on which to work your magic.
Rather than multiple photos, images, or videos, limit your mobile site to one single one that will grab the site visitor’s attention from the moment they click on your page.
Similarly, keep your text content to the bare minimum. If you include too much text, most readers won’t be able to read it anyway.
Stay away from small buttons that are difficult to click on using mobile devices. If you must include buttons, make sure they are very large.
Be aware that the latest model tablets and even some smart phones have very high-end graphics pages, so the colors and images you include on your mobile-optimized web page are going to look different than they do on a laptop or PC. Avoid garish colors or blurry images.
To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.
Facebook is one of the easiest social media sites to get started on and lets you reach the widest possible audience by attracting vast numbers of Facebook “Friends.”
You probably already have a personal Facebook page, but you will want to start a separate one for your business. This is going to be your business’ Facebook Fan Page.
Whenever anybody on Facebook “Likes” your business’ fan page, they automatically become your Friend. Then, whenever you post a status update on your Fan Page, it will be distributed to all of your Fans/Friends.
The success of your free Facebook marketing program relies on your ability to gain as many Fans as possible. Start by sending invitations to “Like” your Fan Page to the social media contacts on your personal Facebook page, like family, friends, and acquaintances.
Visit their Facebook home pages, taking note of who their Friends are. Send invitations to their Friends, especially those who have the highest amount of social media contacts.
Take a look at what groups they belong to. Whenever they post a status update, always “Like” it and add a comment so you can develop your relationship with them and get them to be more interactive with your Fan Page.
Nurture Relationships with Passionate Fans
Be consistent in developing interpersonal relationships with your Friends on your Facebook Fan Page. Direct message them on Facebook or Twitter and let them know how much you enjoy their posts. Eventually, they will start paying attention to you.
Once you have nurtured a positive online relationship, you can send your Facebook Fans links to valuable content for free interspersed with periodic promotions for your products. For example, if your niche is health and fitness, you might send them a link to a 30-day plan for six-pack abs.
Make sure the specific content you send is something your contacts will value and appreciate receiving from you for free so that you can create a trust bond with them. This subconsciously will make them feel indebted to you so they will be more likely to promote future offerings from you to their social media network.
Always encourage your contacts to give your pages social approval signals whenever possible by including things like: “Like us on Facebook!” This will improve your search engine rankings.
On Twitter, your posts are limited to 140 characters, but that’s plenty of room to include links to other websites, pictures, videos slideshows, and other media. Twitter is a fast and efficient way to get your products and services in front of a lot of people.
Twitter instantly links users to a large number of people–both who they know and who they don’t know–making it one of the most immediate and effective ways to communicate ever created.
The goal with Twitter is to attract as many followers as you can. Like Facebook, you should start by searching for people you know, including loyal customers, family, friends, acquaintances, co-workers, and current and former school mates. Use the search function to look for their Twitter accounts, and then follow them.
The next step is to go to their profile and see who they are following and who is following them. Look for people you either know already or who are friends of friends and follow them. Keep a careful eye out for people who have the most followers themselves and follow them. That way, if they tweet something you post, it has a better chance of going viral.
Whenever you follow somebody, they will get a notification that you are following them. Usually, people on Twitter will follow you back. When they do, your list of Twitter followers becomes populated with people who are already fans of the types of products you are promoting.
Increase your list of highly targeted prospects by searching for tweets about your niche. For example, if you are working in the high-end clothing business, simply conduct a search for “#eveningwear.”
Identify “Social Influencers”
Then all you have to do is go to the profiles of people who have recently tweeted in this niche and look at their list of followers. If they have a lot, they fall into a category known as “social influencers.” You definitely want to follow those people.
Hopefully, they will follow you back. When they do, whenever you tweet something, it will appear on their Twitter scroll. There is also the possibility they will retweet it so that their followers will see it as well.
Like Facebook, you want to find people on Twitter who are passionately interested in your niche and who have the most followers. These are the people with whom you want to build interpersonal relationships, because they can provide you access to the most prospective customers.
To get double the mileage from your efforts, link your Twitter to your Facebook and vice versa so that every time you post on one site, it automatically posts on the other.
It’s easy to do: All you need to do is follow the instructions on either site. Don’t forget to promote your Twitter feed in all the same places you promote your Facebook page.
To learn more techniques like these for improving the profitability of your business, check out our lead generation system by clicking on this link now.
Search engines are powered by the words users enter when they conduct searches. These are called “keywords.”
Google and other search engines use keywords to provide the links to websites they think the user will find most helpful. These results are then ranked according to Google’s search engine algorithm.
By discovering the best keywords for your internet marketing niche and including them in strategic places on your web pages, you can improve your ranking on the Search Engine Result Pages (SERPs) for those keywords.
Conducting Keyword Research
Keyword research means finding the best keywords for your product niche. When you optimize your web pages with the best keywords, search engines like Google and Bing will index your pages and rank them higher, ideally in the top three spots.
If you use bad keywords or don’t optimize them correctly within your web pages, your pages will be ranked so low that nobody is going to find them.
The first step is to create an initial list of possible keywords. Basically, you will be brainstorming ideas. For example, if your product is a dog obedience course–which happens to be an evergreen niche–your initial list might include keywords like:
Puppy house training
How to train your dog
Write down all the main categories of your niche and any other words or phrases that might fall under each of those categories, and then create as many variations as you can of those keywords.
Come up with the best list of both general and specific keywords that you can. You will test them later to see which ones are the most effective.
Make sure you pick between two and five words within your keyword phrases. Anything longer than that and the likelihood that people will type them into the search engine goes down. An exception to this rule is when you include “How do I …” or “Top 10 Ways to …” as part of your keywords. These tend to work pretty well. However, in most cases, your keyword phrases should be brief.
Finding the Most Successful Keywords
Ideally, the keywords you choose should be overripe and underexploited. In other words, they should be keywords that describe things that have a lot of people looking for products in that sub-niche, with not a lot of other people offering them. Find these and you can virtually print money.
Now you want to do monthly searches in keywords for your niche, and also find out how much competition each has. Google has a free Adwords Keyword Tool you can use to search for various keywords. Because Google has the biggest and most popular search engine, it makes sense to use its tools to find the best niches–especially when they’re free!
The next step is to find within this general niche those sub-niches that are overripe and underexploited.
Long Tail Keywords
Long tail keywords are the words and phrases users type in to search for a particular niche. They make it easier for you to hone in on the specific target audiences within your niche.
For example, they can be geographically based–such as “Atlanta dog obedience schools”–to make them more specific. Keep track of all the long tail keywords you find so you can focus on these secondary ones that still get a lot of searches but aren’t already being used by other marketers.
Where you place the keywords is really important. Search engines prefer to see your keywords and phrases in the headline, in sub-headlines, and in the first and last paragraphs.
Your primary keyword also should be included in your URL, or web address name.
WordPress has a handy All-in-One SEO Pack plug-in that automatically includes keywords in your metadata, which are the little descriptions beneath each link on Google. You also can use
to break up your page with headings and to let search engines know which keywords are important on your pages. Type one or more keywords into your image file name and also include it in the ALT text for the image for extra measure.