Let’s say I gave you two options to make a million online.
You can sell 100,000 ebooks at $10 a piece.
You can sell 100 programs at $10,000 a piece.
Which would you choose?
Now, 100 units is LOT less than 100,000 units (obviously).
And all things being equal most would choose Option #2.
But all things are not equal.
It is harder to make that $10,000 sale…
… but (and here’s the key), it is not PROPORTIONATELY harder.